Yours Truly has always been bigger than a brand. It started as a way to express everything I felt but couldn’t say any other way — the pain, the love, the lessons, the losses, and the moments that changed me. Over the years, it turned into a family. A community. A place where people who don’t feel understood anywhere else could show up and feel seen.

This music festival is the next chapter of that story.

I wanted to build something that brings us all together in one place — not just for a show, but for a moment in time we’ll never forget. A space where the music is loud, the emotions are real, and everyone in the crowd feels connected… not because of hype, but because the songs mean something to them the same way they mean something to me.

Yours Truly Festival is for the people who have been with me since the beginning and for anyone who ever found comfort, strength, or clarity in the music. It’s for the nights we survived, the hearts we broke and tried to mend, the loved ones we lost, and the dreams we’re still chasing. It’s for the fans who became family and the strangers who walk in and realize they’re not alone.

Every detail — from the lineup to the energy to the way the show flows — comes from the same place Yours Truly came from: real life, real stories, real emotion. No industry politics. No watered-down moments. Just music that comes from the heart and hits people in theirs.

This festival isn’t about proving anything. It’s about celebrating everything we’ve built together over the years. It’s about giving you the same honesty and vulnerability onstage that you’ve always given me back.

So if you’re pulling up, just know: you’re not coming to another music festival. You’re coming to be part of something that’s been growing for over a decade — something that exists because of you.

Welcome to Yours Truly Festival.

Where the music is real, the love is real, and the story continues — with all of us in it.

- PHORA